We sell all over Fairfield, Litchfield, and New Haven counties—no matter the place, we have noticed that the majority of our buyers are coming from two different pools.
The first pool is the emerging market of millennials. These buyers are excited to buy a home and have saved up for years for their purchase. They’ve stayed on the fence and out of the market due to the recession. They are also educated, smart, and rely upon trusted advisors to make the right decision. Earning their trust is key. You can’t just be a salesman and expect them to buy the first house you show them.
The second group is buyers coming out of New York, specifically Westchester County. Since the recent tax changes, homeowners can only write off $10,000 of their property taxes. Connecticut has more advantageous property taxes than New York does, and buyers are coming here to save tens of thousands of dollars on their property taxes.
A lot of our marketing efforts are going directly toward those two groups, so you really need to keep an eye on them if you’re thinking of selling your home.